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Sémio= tique et Nouveaux Médias
© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
PETER STOCKINGER

Maison des Sci= ences de l’Homme (MSH)
Institut Natio= nal des Langues et Civilisations Orientales (INALCO)
Description sémiotique et comparative
= d’un corpus de sites web.
&= #13;
Les sites de la presse écrite.
=
= Séminaire à l'Instituto Franco Cuyano et à l'Universidad Nacional de <= /b>Cuyo à Mendoza (Argentine)=
juin – juillet 2004 <= /b>
= Design graphique et multimédia :<= b> Elisabeth DE PABLO, MSH
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
= Cours 1
= Introduction à l’analyse sémiotique = des sites web
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
q Dans ce premier cours, nous présenterons :
1.d= 217;une manière générale l’objet de l’analyse sémiotique des= sites web;
2.
2.les objectifs d’une telle analyse;
3.
3.et = les conséquences pratiques d’une telle analyse en terme de son exploitation dans un contexte = professionnel.
Contenu <= /span>général du cours
Analyse sémiotique des sites web
COURS 1
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
q L= e but de ce cours est :
ü<= span style=3D'font-size:89%'> de montrer dans sa globalité l’approche sémiotique et = comparative des sites web;
ü=
ü<= span style=3D'font-size:89%'> d= e faire comprendre à l’étudiant le principaux notions dont on se sert pour décrire – i.e= . pour « scénariser » un site web ou une de ses parties;
ü=
ü<= span style=3D'font-size:89%'> d’insister également = sur le fait que la dimension cognitive et communicative d’un site web doit être strictement <= /span>séparée de sa dimension technique= et technologique;
ü=
ü<= span style=3D'font-size:89%'> de préparer, enfin, les prochains cours consacrés à = l’analyse sémiotique de (certaines parties de) sites de la presse écrite.
Analyse sémiotique des sites web
COURS 1
Objectifs du cours
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web.
1.Face à une très grande diversité de sites web existantes.&= #13;
2.
2. La dimension sémiotique des= sites web.
3.
3. Le scénario structural et fonctionnel du site web.
4.
4.Sc&= eacute;nario sémiotique et réalisation informatique.
5.
5.Exe= mple de scénarisation d’une page d’accueil. <= /span>
6.
6.Com= ment décrire et concevoir une scène ?
7.
7. Au sujet de la « régi= on ».
8.
8. La description interne d’une région.
9.
9.L&#= 8217;intégration fonctionnelle d’une région.
10.
En = guise de conclusion.
Analyse sémiotique des sites web
COURS 1
Contenu <= /span>du cours
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
1er sujet
- Face à= une très grande diversité de sites web - =
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
1er sujet
Diversité des= sites web
q C= onstat: Il n’existe pas seulement une très grande quantité mais aussi une très grande diversit&eacu= te; de sites web qui «peuplent» la toile mondiale ….
q&#= 13;
3D"*" Sites correspondant à une ou plusieurs « pages » simples = sans réelle organisation interne plus complexe :
ü p= ages « perso », CV, mais aussi – souvent – si= gnes des «&nbs= p;premiers pas » (d’= une institution, …)  dans le monde de la co= mmunication électronique et de la cyber-culture.
3D"*"=
3D"*" Sites correspondant, grosso modo, à l’organisation de produits d’information classique (« brochure ware »)&nb= sp;:
ü<= /span> s= ites qui se présentent – grosso modo – comme des sortes de <= /span>catalogues (interactifs), de guides et manuels (interactifs), de jo= urnaux (interactifs).
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
1er sujet
Diversité des= sites web
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3D"*" Sites se prés= entant comme des sortes de centres ou lieux de documentation et d’information : <= /b>
3D"*"=
ü<= /span> « e-library »= ; ; e-X-thèque : e-médiathèque ; e-archive = ;; e-webothè= que, … (analogues aux services traditionnels de documentation, d’information et de communication).
q S= ites se présentant sous forme de lieux d’interaction et de transaction (éducative, professionnelle, commerciale, …) :
ü<= /span> e-commerce, e-bourse , « e-administration », e-learning ; e-conférences, « chat rooms », réunions en ligne.
3D"*"=
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
1er sujet
Diversité des= sites web
3D"*" Sites dont l’organisation reflète grosso modo celle de l’entreprise, de l’institution, de l’entité administrative qu’elle = représente :
3D"*"=
ü<= /span> « e-institution &r= aquo; : e-ville, e-entreprise , e-administration, e-université ; … .
3D"*"=
3D"*" Sites complexes se présentant comme une institution, une = organisation sociale sui generis :
ü<= /span> « institution augmentée », « institution virtuelle », &laq= uo; institution dis= tribuée », …
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
1er sujet
Diversité des= sites web
q F= ace à cette très grande diversité de types ou genres différents de = sites web, l’une des questions, certainement la plus importante, qui se pose est celle de sa compréhension à la fois systématique et opérationnelle et, cela, pour des raisons les plus diverses :
ü<= /span> conception, développement, gestion et « re-ingénierie » de sites web;
üanalyse comparative et évaluation de sit= es web « concurrents »;
ü<= /span>audits des attitudes et comportements des utilisateurs d’un site web;
ü<= /span>analyse des « nouvelles » pratiques= ou encore de l’évolution des habitudes autour d’un site web; <= /span>
ü<= /span> identification et mise en place de « modèles économiques » appropriés à un site web;
ü<= /span> réglementation juridique et politique des prestations fournies par un site web;
ü<= /span> e= tc.
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
2d sujet
- La dimension sémiotique des sites web -
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
2d sujet
La dimension sémiotique
q S= i on s’intéresse à l’analyse d’un site web ou encore à l&#= 8217;analyse comparative d’un corpus de sites web il faut distinguer, = au préalable, entre deux niveaux principaux, deux dimensions principales d’analyse:
q&#= 13;
3D"*" le niveau informatique (de réalisation, de communication, = d’affichage, d’archivage, de réutilisation, …) d’un site web; =
3D"*"=
3D"*" le niveau sémiotique ou symbolique au sens d’un lieu (de = production, de communication, …) de prest= ations de services, d’interaction et de transaction entre ce lieu et ses «utilisateurs», voire entre les utilisateurs, la « communauté » = des utilisateurs du site.
q C= es deux niveaux sont, bien évidemment, liés mais ils doivent être clairement distingués !
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
2d sujet
La dimension sémiotique
q D’une manière simple = et intuitive, l’analyse du niveau informatique d’un site web s’interroge:
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3D"*"=
3D"*" sur les <= span style=3D'font-size:89%;color:#333300'>technologies et outils= (logiciels) nécessaires pour les activités précitées du développement et de la gestion d’un site web;
3D"*"=
3D"*" sur l’équipement et son « architecture » nécessaires pour l’exploitation concrète et sécurisée d’un site.
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
2d sujet
La dimension sémiotique
q L’analyse du niveau sémiotique d’un site web s’interroge, par contre:
q&#= 13;
3D"*" sur le « <= /span>modèle » (le scénario= ) sous-tendant et organisant le site web au sens à la fois d’un lieu de prestations de services et d’un ensemble structuré de services= (d’information, de communication, d’= ;aide et de conseils, etc.= );
3D"*"=
3D"*" sur les métho= des et méthodologies à adopter pour assurer = les « missions », les objectifs du = site dans un contexte à la fois culturel et social (et donc aussi: économique).
q N= ous traiterons, dans ces cours, seulement le premier point – = la question de l’explicitation, de la description des modèles ou scénarios sous-tendant un site web (un c= orpus de sites web).
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
2d sujet
La dimension sémiotique
q <= /b>Remarque: Les travaux sur les méthodes méthodologies à adopter pour assurer les « missions » d’un site concernent des <= /b>problématiques très variées comme par exemple:
q&#= 13;
3D"*" l’adaptation d’un site web aux comportements de ses utilisateurs ainsi que la « fidélisation » des utilisateurs irréguliers du site;
3D"*"=
3D"*" l’introduction= du site dans l’« environnement de travail » de l’institution (de l’organisation so= ciale) qu’il représente – introduction qui exige souvent des modifications dans les habitudes et tâches de travail, dans les responsabilités, …;
3D"*"=
3D"*" la gestion (le « management ») du site lui-même dont, notamment, la gestion éditorial du site;<= /span>
3D"*"=
3D"*" la gestion économique mais aussi politique (au sens de « <= /span>policy ») du site concernant, par exemple, les déc= isions stratégiques relatives à l’évolution des missions d’un site; …<= span style=3D'font-size:89%;mso-special-format:lastCR;display:none'>
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
3ème sujet
- Le scé= nario structural et fonctionnel du site web -
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
3&egr= ave;me sujet
Le scénario <= /b>sémiotique
q Prenons, pour commencer, un exempl= e de site à caractère culturel relativement simple quant à son organisation interne.
<= span style=3D'font-size:89%;visibility:hidden'>q
q Il s’agit du site du mus&eac= ute;e de la préhistoire des Gorges de Verdon qui se trouve à Quinson dans les = Alpes de Haute Pro= vence, France.
<= span style=3D'font-size:89%;visibility:hidden'>q
q Cette région a ét&ea= cute; habité depuis apparemment 1,8 millions d’années et constitue un des hauts= lieux des fouilles arc= héologiques et des recherches paléontologiques
<= span style=3D'font-size:89%;visibility:hidden'>q
q Le site du Musée se trouve à l’adresse suivante: http://www.museeprehistoire.= com/
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
3&egr= ave;me sujet
Le scénario <= /b>sémiotique
q O= utre les rubriques habituelles (informations pratiques, actualités, …), ce site est composé de plusieurs « rubriques » mettant en scène la richesse archéologique des Gorges de Verdon - rubriques telles que:
q&#= 13;
3D"*" rubrique « Village préhistorique » (=3D présentation de la reconstitution d’un village préhistorique) ;
3D"*"=
3D"*" rubrique « Musée » (=3D présentation du mus&eac= ute;e archéologique) ;
3D"*"=
3D"*" rubrique « Grotte » (=3D présentation de la grotte) ;
3D"*"=
3D"*" etc. =
q&#= 13;
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
3&egr= ave;me sujet
Le scénario <= /b>sémiotique
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
3&egr= ave;me sujet
Le scénario <= /b>sémiotique
q Explications:
q&#= 13;
3D"*" Un scénario est composé d’une ou de plusieurs= scènes.
3D"*"=
3D"*" Une scène, à son tour, peut être compos&eac= ute;e d’une ou de plu= sieurs scènes plus spécialisées (que l’on peut appeler «sous-scènes»), etc.
3D"*"=
3D"*" Mais une scène peut se présenter comme une = scène terminale qui ne se décompose plus en scèn= es plus spéciali= sée (cf. plus loin, pour d’autres explications …). =
3D"*"=
3D"*" Chaque scène (sous-scène, …) circonscrit un &l= aquo; univers sémantique » (un « univers de discours »= ;) , possède un cer= tain sens qui est rendu par l’expression « lieu, qui … » «lieu où …».
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
3&egr= ave;me sujet
Le scénario <= /b>sémiotique
q Explications (suite):
q&#= 13;
3D"*" Les termes « scénario » et « scène » désignent d= es unités de = la conception du « design », de la « mise en scène » (d’un site); le terme « lieu » désigne une unité sémantique de = = conception/description du sens d’un site.
3D"*"=
3D"*" En terme de lieu sémantique= , on voit qu’un site n’est pas un simple lieu sans structure interne mais organisé en différents lieux dont chacun possède sa propre définition, sa = propre tâche et « mission » a= u sein du lieu plus complexe qui est le site.
3D"*" Cependant, la décomposition du scénario d’un site en scène doit être complét&eac= ute;e par une description fonctionnelle montrant l’intégration réci= proque des scènes en un « tout ».
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
3&egr= ave;me sujet
Le scénario <= /b>sémiotique
q V= oici un diagramme représentant une partie de l’intégration fonctionnelle des scènes du site analysé:
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Sémiotique des sites web
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q&#= 13;
3D"*" L’intég= ration des scènes se fait à l’aide de liens et parcours hypertextuels= entre scènes, qui continuent de garder leur autonomie les unes par rapport aux = autres !
3D"*"=
3D"*" La scène 2, p= ar contre, se trouve « incorporée » dans la scène « lieu d’accueil sur l= e site » (cf. plus loin, pour d’autres explications)
3D"*" La scène 3.1 = occupe une position particulière dans la mesure où elle n’est pas seulement= la plus « spécialisée » = mais aussi celle qui dessine un lieu à p= artir duquel on peut &laq= uo;aller n’importe où» sur le site analysé.
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
4ème sujet
- Scénar= io sémiotique et réalisation informatique - =
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
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COURS 1
4&egr= ave;me sujet
Scénar= io et réalisation
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
4&egr= ave;me sujet
Scénar= io et réalisation
q Explications:
q&#= 13;
3D"*" En tant qu’unité de conception, de « scénarisation » d’un = = site web, la scène :
3D"*"=
3D"*" soit se différencie en des scènes plus spécialisées (cf. l’exemple ci-dessus)
3D"*"=
3D"*" soit s’« instancie », se manifeste sur un support – dans notre cas – numérique qui peut être, par exemple:
ü<= /span> u= ne page html ou un ensemble de page html;
ü<= span style=3D'font-size:89%'> u= ne partie « physique » sur une page html (ou plusieurs pages html);
ü<= /span> d= es « applications » autonomes telles que animations, vidéos, jeux, etc.
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
4&egr= ave;me sujet
Scénar= io et réalisation
q N= ote :
q&#= 13;
q I= l existe deux approches complémentaires pour décrire un site web (un corpus de sites web) ou pour concevoir = et développer un site web:
ü u= ne approche « top down » : du « concept » à sa réalisation (i.e. du scénario global de l’univers sémantique d’un site web à sa réalisation sous forme – par exemple – de pages web);
ü=
ü<= /span> u= ne approche « bottom up » : de la « réalité » d’un site web (i.e. sous forme de pages html, par exemple) au scénario qui le sous-tend). 
q I= l faut noter que ces deux approches s’emploient très souvent ensemble aussi bien pour l’expertise d= 217;un site existant que pour la conception – réalisation d’un (nouveau) site.
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COURS 1
5ème sujet
- E= xemple de scénarisation d’une page d’accueil - &= #13;
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file:///C:/A58AD811/cours_1_fichiers/slide0083.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" Diapositive 1
© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
5&egr= ave;me sujet
Scénario = d’une page d’accueil
q N= ote terminologique:
3D"*" Scène « lieu d’accueil sur le site du Musée … »: expression relevant de la scénarisation d’un site, de sa = description-conception; <= /div>
3D"*"=
3D"*" Page d’accueil: expression utilisée pour désign= er une certaine forme = de réalisation (informatique) de la dite scène. =
q P= ar exemple, certaines parties de la scène « lieu d’accueil » (telle que cell= e se présentant sous forme d’un sommaire de rubriques, d’un « menu ») :
ü<= /span> p= euvent se trouver sur toutes les pages d’un site
ü<= /span> e= t pas seulement sur la page d’accueil
q
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Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
5&egr= ave;me sujet
Scénario = d’une page d’accueil
q Explications:
3D"*" Le scénario sous-tendant la scène de l’accueil sur le site peut être décomposé en cinq scènes plus spécifiques qui décrivent autant de lieux spécialisés dudit lieu d’accueil.
3D"*"=
3D"*" Les cinq scèn= es identifiées occupent physiquement certaines parties appelées « régions » sur la page d’accueil (cf. illustration, page suivante).
3D"*"=
3D"*" Ceci dit, il existe une différence importante entre les scènes 1 à 4 et la scène 5= :
ü<= /span>La scène 5 occupe la fonction de l’« = arrière-scène »;
ü=
ü<= span style=3D'font-size:89%'>Les scènes 1 à 4 occupent la fonc= tion de l’ &laq= uo; avant-s= cène » (cf. le dernier sujet = de ce cours).
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Diapositive 1
© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
5&egr= ave;me sujet
Scénario = d’une page d’accueil
3D"*" Par ailleurs, les scènes 1,= 2 et 3 (ainsi que, partiellement, la scène 5) :
3D"*"=
ü<= span style=3D'font-size:89%'> se retrouvent également en tant que régions <= span style=3D'position:absolute;top:49.5%;left:31.08%;width:69.66%;height:3.5%'= >spécialisées sur les autres pages composant le site en question (cf. illustration, page suivante).
3D"*"=
3D"*" Il faut donc faire u= ne distinction méthodologique très nette entre :
ü<= /span>Les scènes qui composent une partie d’un site ou le= site dans son ensemble;&= #13;
ü<= /span>Les réalisations physiques d’une sc&egrav= e;ne soit sous forme d’une ou de plusieurs pages web, soit sous forme d’une partie d’un = page web, soit sous forme de parties invariante= s de plusieurs pa= ges web, sous forme d’autres applications.
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
6ème sujet
- C= omment décrire une scène ? -
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
6&egr= ave;me sujet
Décrire une <= /b>scène
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charset="us-ascii" Diapositive 1
© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
6&egr= ave;me sujet
Décrire une <= /b>scène
q Pour décrire, voire concevo= ir et spécifier une scène donné d’un scénario (et, par extension, = de tout le scénario d’un site), il faut faire appel à sept critèr= es principaux:
q
1.Univers sémantique couvert par la scène:
Question: de quoi « parle » la scène, qu’est-ce elle doit <= /b>mettre en scène ?
2.Différenciation hiérarchique de la scène:
Question: se différencie-t-elle (doit-elle se différencier) en une ou plusieurs « sous-scènes » plus spécialisés et si oui, en lesquelles ? <= /div>
q
3.Intégration hiérarchique et fonctionnelle<= /b> de la scène:
Question: la scène en question, fait-elle partie d’un ensemble d’autres scènes et si oui, desquelles ?
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
6&egr= ave;me sujet
Décrire une <= /b>scène
4.Parcours navigationnel dans lequel s’inscrit la scène:
Question: quels sont les chemins pour arriver à la scène et quels sont les chemins qui partent de la scène; y a-t-il des contraintes particulières qui « pèsent » sur le = parcours ?
1.
5.Documentation du contenu de la scène:
Question: qu’utilisera-t-on pour développer la prestation (l’information, …) fourn= ie par la scène ?
1.
6.Organisation/dispositif scénique de la scène:
Question: quelle forme doit prendre sa mise en scène ?
q
7.Insertion de= la scène sur= le site
Question: où doit-elle= se trouver ?
q
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
6&egr= ave;me sujet
Décrire une <= /b>scène
q Explicitation/description de notre scène « lieu d’annonce du site »
q&#= 13;
1) Univers sémantique couvert par la scène:
&= #13;
§<= /span> Spécificité, singularité, l’intérêt du site et de « son « objet
2) Différenciation fonctionnelle de la scène:
=
§<= /span> P= as de différenciation (=3D scène terminale) =
3) Intégration fonctionnelle de la scène:
=
§<= /span> N= e fait pas partie d’autres scènes (« isolat ») <= /span>
4) Parcours navigationnel &#= 13;
&= #13;
§<= /span> P= as de parcours navigationnel (« isolat »)
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
6&egr= ave;me sujet
Décrire une <= /b>scène
q Explicitation/description de notre scène « lieu d’annonce du site » (suite):
5) Documentati= on du contenu de la scène:
=
§<= /span> &= laquo; slogan » sous forme d’une phrase qui « marque »= 3;
§<= /span> illustration exemplaire= (o= bjet de fouille archéologique)
6) Organisation/dispositif scénique de la scène:
§<= /span> F= orme simple du genre « affichette » ou « banderole »  =
7) Insertion = de la scène sur le site:
=
§<= /span> e= n haut à droite sur la page d’accueil;
§<= /span> s= ur toutes les autres pages comme une partie distincte des <= span style=3D'position:absolute;top:87.0%;left:26.21%;width:64.6%;height:3.5%'>= autres (fonction « slogan ») 
§
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
7ème sujet
- A= sujet de la notion « région » -
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
7&egr= ave;me sujet
La « région »&= #13;
q U= ne région:
3D"*" est la place où se manifest= e, se réalise une scène;
3D"*"=
3D"*"  une région p= eut constituer une ou plusieurs partie(s) = d’une page web (cf. le cas discuté ci-dessus);
3D"*"=
3D"*" une région pe= ut se trouver sur plusieurs pages web, voire à la limite sur toutes les pages web d’un site;
3D"*"=
3D"*" une région pe= ut former avec d’autres régions une « zone » = sur une page, voire sur plusieurs pages;
3D"*"=
3D"*" dans le cas le plus simple, une région équivaut à une page web (html); voire à une « applicat= ion autonome » sur le web.
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
7&egr= ave;me sujet
La « région »<= /b>
q N= ote importante:
3D"*" La région comme place de manifestation ou de r= éalisation d’une scène est une unité de rédaction ou encore du des= ign, c’est-à-dire de la mise en scène effective d’= ;une scène.
3D"*"=
3D"*"  Répét= ons-le : une région est relativement indépendante de la « page » au sens quasi physiq= ue du terme: elle peut co&i= uml;ncider avec une page (cas très simple), elle peut se constituer en une ou plusieurs parties d’= une page, mais elle peut également se retrouver sur tout un ensemble de pages (cf. le « menu », le « sommai= re » - exemples typiques pour telles partie invariantes …)
3D"*"=
3D"*"  Nous allons développer, ci-après un canevas méthodologique pour décrire la mi= se en scène, la rédaction d’une région donnée.
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© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
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q Voici un diagramme explicatif qui précise celui dans le chapitre précédent :
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file:///C:/A58AD811/cours_1_fichiers/slide0103.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" Diapositive 1
© Equipe Sémioti= que Cognitive et Nouveaux Médias (Escom)  – Paris
Sémiotique des sites web
Analyse sémiotique des sites web
COURS 1
7&egr= ave;me sujet
La « région »<= /b>
q N= ous connaissons au moins trois types élémentaires de = régions qui se retrouvent sur tous les s= ites web:
3D"*" les régions dites textuelles: régions réservées &agrav= e; la mise en scène d’une prestation (d’information, de communication, de = transaction, …) sur le site ou sur un de = ses lieux;
3D"*"=
3D"*"  les régions dites hypertextuel= les: régions réservées &agrav= e; la mise en scène de l’accès &a= grave; une prestation (une information, un service de communication, …) sur le site ou sur un de = ses lieux;
3D"*"=
3D"*"  les régions dites paratextuell= es: régions réservées &agrav= e; l’identification d’un site ou dR= 17;un lieu particulier): nom, logo, adresses, propriétaires, …).
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q E= xemple: page web consacrée à la visite d’une = grotte préhistorique:
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